Facebook has suggested that tracking the users’ information makes sense given the fact that they can have free access to platforms such as Instagram.
According to a company blog post, data shared to target ads help keep the apps "free of charge.”
The post was released amid plans by Apple to include a so-called App Tracking Transparency in a new version of its operating system, iOS 14.5.
"[W]e will show an educational screen before presenting Apple’s prompt to help people make an informed decision about how their information is used. It provides more details about how we use data for personalized ads, as well as the ways we limit the use of activity other apps and websites send us if people don’t turn on this device setting," Facebook said in a statement.
When Apple unveiled its new anti-tracking update earlier, it immediately drew ire from Facebook.
"We disagree with Apple’s approach, yet we have no choice but to show their prompt. If we don’t, we’ll face retaliation from Apple, which could only further harm the businesses we want to support. We can’t take that risk," Facebook said at the time.
Just recently, it transpired that over 530 million of Facebook users’ personal data had been stolen in a breach before August 2019.
Facebook decided not to notify the users, whose phone numbers, full names, locations, some email addresses, and other details from their user profiles had been posted to an amateur hacking forum.
In July 2019, Facebook reached a $5 billion settlement with the US Federal Trade Commission for violating an agreement with the agency to protect user privacy.