Figures by Iran’s largest private sector union (TCCIM) show online shopping in the country continued to rise in October despite bans imposed on major US-based social media platforms like Instagram because of the role they played in fueling street unrest.
TCCIM figures published on Saturday showed that online shopping in Iran rose 38% year on year in the calendar month to October 22 to reach 960 trillion rials ($2.7 billion).
The figure was a decline of 4% compared to the calendar month to late September, said the TCCIM.
It added, however, that the year on year increase in online shopping in Iran in October proved that a government ban on Instagram imposed in the previous month had hardly affected online trade in the country.
TCCIM figures, published in a report by government-run Iran newspaper, showed that total online shopping in Iran reported in the seven months to late October had reached 6,430 trillion rials ($18.3 billion), up 38% from the same period last year.
Online shopping by users based in the province of Tehran, where the Iranian capital is located, had accounted for 89% of all transactions, showed the report.
Mohammad Hassan Mortazavi, a senior businessman and a member of the TCCIM, rejected claims that a government ban on Instagram and WhatsApp, another social media platform based in the United States, had played a major role in disrupting online trade in Iran.
“It has been a long time since we became independence of foreign platforms in online trade and more than 90% of the (country’s) electronic commerce in handled within the domestic platforms,” said Mortazavi.