As they go about their day, millions of Britons are consumed with one big question: how to make ends meet in the year ahead as the impact of the cost of living crisis kicks in.
The cost of living crisis has barely begun but the alarm bells are already ringing.
It all looks pretty stark: inflation is at a 30-year high, thousands could be at risk of eviction as inflation feeds through into the housing market, more than five million are already choosing between food and heating, and the Bank of England governor is warning now of 'apocalyptic' food prices ahead.
Not everyone is impacted. Bearing the brunt: low income households, not only on their finances but also on their health. The stress from soaring energy and food costs is preventing one in two people in Britain from looking after their well-being with some even not affording to travel to hospital.
The culprit for all this: a cocktail of Brexit, the pandemic and the Russian military conflict in Ukraine. Britain was one of the first countries banning Russian energy imports; the impact of that decision now felt by the people here.
The UK government says it's providing support worth over 24 billion dollars within the next year to help families with the pressures from increasing cost of living. The big question is: will it work?