The British government has turned to an advertising campaign that highlights negative features in the UK, in an attempt to put off would-be immigrants from Bulgaria and Romania.
The idea potential migrants could be deterred by references to the downsides of British life, such as the bad weather and hazardous rain, emerged over the weekend.
The measure is reported to be among ideas being considered by UK officials looking for ways to curb arrivals from the two newest EU member states when temporary restrictions expire in December.
The Tory-led government is also seeking measures to deport anyone who failed to find work within three months of arriving or to show they could support themselves for six months.
This comes as Communities Secretary Eric Pickles admitted that the influx of immigrants would "cause problems" with services such as housing.
However, Pickles insisted it was not “reasonable” to assume that 300,000 immigrants would move to Britain, a figure suggested by some Tories based on migration levels after Poland, the Czech Republic, Latvia and Lithuania acceded.