China is emerging a global force in broadcast media. From traditional television programmes through to rapidly expanding social media the scale of Chinese investment and competence is shaking established producers.
Leading Sino-academic, Hugo de Burgh has distilled his outstanding knowledge of China into a remarkable book that enables the reader to comprehend the capacity of Chinas media.
In his new book, Chinas Media in the Emerging World Order de Burgh explains how a billion mobile phone users in china are changing the mediascape and setting the terms for older struggling Western democracies that cannot comprehend the challenge they now face.
Chinas media is a growth area much underestimated, this book explains why.