UK Domestic Violence & Football

To outline the rise of domestic violence cases in the UK when England football team play, and to discuss the reason behind this rising epidemic in British culture. A graphic poster is calling attention to the issue of increased incidents of domestic violence during the World Cup. Ahead of this year’s World Cup, studies showing a correlation between violence and football were widely shared - with these reports finding that domestic abuse increases when England wins or loses a match. The largest of the studies, conducted by Lancaster University in 2013, found that abuse increased by 26 per cent when England played and 38 per cent when they lost. : The poster, created with communications agency J Walter Thompson London (JWT), shows a woman with blood pouring out of her nose in the shape of the St George’s flag with the title ‘If England gets beaten, so will she.’ Jo Wallace, creative director at JWT, said: ‘As fans across the world watch each game with trepidation, so too do the partners of some of those fans.’ The findings, carried out by Lancaster University using data from the 2002, 2006, 2010, and 2014 World Cups, is backed up by the National Centre for Domestic Violence, the National Police Chiefs’ Council and the BBC. There was also evidence that incidents were higher on the day following an England game. The number of cases also rose whenever the England game was played on a weekend. A police officer quoted in the report said: ‘The World Cup appears a reason for many to party, however delight and expectation can turn into despair and conflict with the kick of a ball.’ In a very real sense, the game played on the pitch becomes a threat of violence in the home.

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