VW picks local partner in bid to cement foothold in Iran
Germany’s Volkswagen has picked a local Iranian auto company to represent it in one of the biggest markets of the Middle East.
An informed source close to Volkswagen told Press TV that the Iranian company was Khodro Sazi Sina (KSS) which had been chosen after “thorough and intense studies”.
Volkswagen expects the KSS to maintain its commitments toward representing Volkswagen and the required investments should be made to the same degree, Press TV was told.
“There is the opportunity to acquire a market access for Volkswagen to one of the largest markets in the Middle East. The cooperation will not only provide several hundred jobs in Iran but will also be a basis for export from Iran such as ambulances or special vehicles,” added the source.
The first vehicles would be supplied to the Iranian market through the KSS later this year, Press TV was further told.
Last April, Iran’s Ambassador to Germany Ali Majedi had said that a deal with an Iranian company to cooperate with Iran’s auto industry was close.
Majedi said the company’s management have been specifically studying the capabilities of several local carmakers and are now trying to choose between only two companies.
Volkswagen announced last September that it is grooming its Skoda brand for the Iranian market.
"Iran is a very interesting market with great opportunities," Volkswagen brand R&D chief Heinz-Jakob Neusser said at the time.
Reuters further quoted a company source as saying that the German company was considering a move into Iran with the mass-market Skoda and Seat brands.
Volkswagen’s last venture in Iran involved its production of the Gol compact with Iran’s Kerman Khodro before withdrawing under US pressures in 2011.
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