US home appliance store lets customers try before buying
Many home appliance stores usually do not allow customers to try a product before they decide to buy it. They are simply lined up in rows for shoppers to look and touch. But this American company offers a completely different shopping experience.
The 'Pirch' store is packed with fun, interactive gadgets and lets customers to test products first-hand and imagine what each might look like in their own homes. For example, you can turn on a kitchen stove and start cooking a meal, or you can take a shower under a fully functional showerhead before you actually decide to buy a product.
What’s more, shoppers are greeted with fresh coffee and snacks as they look around. The idea is to get customers to spend a long time in the stores, and it seems to be working.
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